Tuesday, 1 September 2009

Disney to buy out Marvel Commics

(Media Study South Africa; c.f. Globe and Mail (Secular; Independent; Canadian): here quotes an Associated Press [AP] (Secular; Independent; American) Article 01 / 09 | September / 2009 ; Reuters (Secular; Independent; British / United Kingdom Based) Press release by Disney 31 / 08 | August / 2009; )

[Voir en français ; Kyk na hierdie artikel in Afrikaans]

Editorial Notation by Marc Aupiais

Walt Disney Co., A.K.A. the "big bad wolf of mass produced plots" / "Corporate America" / "America's Culture's best friend" / "Micky Mouse & Co.": is buying out Marvel Entertainment Inc. (Marvel Comics).

The deal which will cost Disney about 4 Billion US Dollars, certainly has a method to the madness, of expensive buyouts. It will bring over 5 000 (Five Thousand) Characters into Disney's cache. Is that just under a million per character?

Disney's Hannah Montana, Jonas Brothers etc, have brought young females into theaters in droves, according to analyst David Joyce of Miller Tabak&Co, who Canada's Globe and Mail quotes. According to the Globe and Mail, it may be hoped that superheros like Iron Man, Spider-Man, the Fantastic Four and X-Men will get young males into theaters, raising profits for Disney.

The buyout is occurring with the co-operation of both boards, meaning that Disney probably wont have to use its superpowers. It still requires the approval of anti-trust authorities, and Marvel stakeholders.

Disney itself has prepared for itself: a juicy menu, about its devouring of Marvel, that is: about what will happen with this buyout, which, being a press release: we will quote from Reuters' PRWIRE: (Beware the flashy language, and words like "unparralleled", they might dazzle you and me both:)

[p.s. we explain how this relates to our viewers, below their splashy release:]

""This transaction combines Marvel`s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney`s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories," said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. "Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney."

"We believe that adding Marvel to Disney`s unique portfolio of brands provides significant opportunities for long-term growth and value creation," Iger said.

"Disney is the perfect home for Marvel`s fantastic library of characters given its proven ability to expand content creation and licensing businesses," said Ike Perlmutter, Marvel`s Chief Executive Officer. "This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney`s tremendous global organization and infrastructure around the world."

Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney`s global lines of business to build and further integrate Marvel`s properties.

The Boards of Directors of Disney and Marvel have each approved the transaction, which is subject to clearance under the Hart-Scott-Rodino Antitrust Improvements Act, certain non-United States merger control regulations, effectiveness of a registration statement with respect to Disney shares issued in the transaction and other customary closing conditions. The agreement will require the approval of Marvel shareholders. Marvel was advised on the transaction by BofA Merrill Lynch. "

So basically, the Disney cash machine continues to chomp. Unfortunately, Disney is known to change relatively safe stories into dangerous ones, or to strip value out of resources. Did anyone know that the Original little Mermaid of Hans Christian Anderson was a Christian tale about how a mermaid becomes a woman to accept salvation, or of Pocahontas, that she was a famous Christian Convert in that Northern American part of the world, these are different from when Disney has been boycotted by religious groups for movies which portray religion in a certain way, but certainly show what Disney can and has done. Marvel of course- is not a saint, but this possible merger is certainly of note.

It seems Captain of Industry America has finally bought out Captain America, both are just as Red, White and Blue.

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