Wednesday, April 18, 2012

Starbucks CEO: I don't drink Starbucks, the best coffee is made at home

(SACNS)


Starbucks CEO: I don't drink Starbucks, the best coffee is made at home
Explains a lot; Also, MSN advises not buying Starbucks stocks at the moment!

#NOM (no, it's not about food), launched a Dump Starbucks campaign recently after it (Starbucks, not #NOM ) got involved in politics, when it (Starbucks, not#NOM ) had claimed to its non-American customers that it did no such thing.

According to the Dumpers in this relationship, that is: #NOM , Starbucks calls their employees partners, and has endorsed lifelong same sex partnerships, even demanding they be written into law. #NOM says Starbucks coffee is gay, and therefore should be dumped...

Gay, in modern American slang means pathetic... the exact opposite of that being what the word meant a few decades before, when it meant invigoratingly happy. Unfortunately Starbucks associating its coffee with gayness, is not the reason for the change in the word meaning.

It's been an unhappy bitter move, for Starbucks, in associating their coffee with the word gay, as they missed the generation gap, and are not up and about with the hippitihop lingo of this century. They also neglected to endorse polygamy... despite having more Partners than Jacob Zuma.

In their latest marketing blunder, the Starbucks CEo says that the best coffee is not only French but home brewed...

So be certain to um... dump Starbucks, not just because they (Starbucks, not similarly named Dump Starbucks) are more polygamous than a Fundamentalist Latter Day Saints church member on steroids, but because they (Starbucks and their CEO) say it's better for you... they don't need you and you don't need them ;)!~

And when you are deliciousnessing on your home made brew...

Say #NOM (referring to the food, not the conservatives, who have recently become interested in food... well burnt coffee anyway)

Daily Mail | 'Not exactly the best advert: CEO of Starbucks says 'best cup of coffee known to mankind' is made at home with a simple French press' by JILL REILLY at PUBLISHED: 14:07 GMT, 16 April 2012 | UPDATED: 07:49 GMT, 17 April 2012 UK Time

http://www.dailymail.co.uk/news/article-2130468/CEO-Starbucks-says-best-cup-coffee-known-mankind-home-simple-French-press.html#ixzz1sNxKUuxg

'The chairman and CEO of Starbucks, has controversially admitted that the best way to make a cup of coffee - is not his brand's way.
Howard Schultz says he uses a Bodum French press - a coffee presser brand - which results in 'the best cup of coffee known to mankind.'
This means if Mr Schultz uses a 1lb bag of Starbucks coffee beans, it works out roughly 46 cents, compared to the $2.01 coffee drinkers in Manhattan pay for a small americano in store.
In an interview with Business Week, Mr Schultz explains that the French press brings out 'oils, flavor and essence of blends.'

Read more: http://www.dailymail.co.uk/news/article-2130468/CEO-Starbucks-says-best-cup-coffee-known-mankind-home-simple-French-press.html#ixzz1sNyCmwJc'

And why Starbucks investors may want to #DumpStarbucks for business reasons:

MSN Money | 'Is trouble brewing for Starbucks?
It won't take much for this highflying stock's price to cool off.' by InvestorPlace at 12:50 PM USA time

http://money.msn.com/top-stocks/post.aspx?post=76d036ce-fbe4-421c-882b-762472aacb89

'There are four reasons to make a bearish argument on SBUX right now:

First, I have some concerns about recent insider selling. Five company insiders -- CEO Howard Schultz, officer Paula Boggs, officer Clifford Burrows, director Mellody L. Hobson, and officer Troy Alstead -- have been recent heavy sellers on the open market in the $51 to $53 range. Schultz alone has sold more than $74 million worth of stock since March 13. The stock price is now about 15% higher than where these execs sold. If multiple insiders are nervous at these levels, shouldn't investors be as well?

Second, the technical indicators are overbought -- with a relative strength index (RSI) of around 70 (accounting for Monday's sell-off) and a stochastic of around 90. While overbought does not mean done, it does mean that investors who are long need to tighten their stops and those who are contemplating a purchase should consider waiting for a better opportunity.

Third, Starbucks has decided to expand its core business by taking on Green Mountain with single-serving coffee makers and Jamba Juice (JMBA 0.00%) with a new juice line. When a company begins to deviate from its main product line, it's taking on a greater risk. What happens if consumers don't like the coffee makers or the juice?

Fourth, right now, the price-earnings multiple of SBUX is about 36. While some companies can survive a high P/E for a while, it's not the best time to be chasing a stock.

Then there are the unknowns, such as high gasoline prices and a possible recession in Europe. While markets can climb a wall of worry, I don't want to own a company that sells a nonessential product while consumers figure out how to fill up their cars without busting their budgets.
So for me, Starbucks is a stock to admire -- but definitely not one to own at current levels. It wouldn't surprise me to see it go a little higher, and there are options plays to set up for a possible fall. However, for the moment, rather than assume SBUX can keep climbing, I'd rather sit back with a nice cup of coffee and peer through my charts for a better opportunity.'
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CEO of Starbucks says 'best cup of coffee known to mankind' is made at home with a simple French press »
Howard Schultz says he uses a Bodum French press - a coffee presser brand - which results in 'the best cup of coffee known to mankind.'

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